The Key To An Effective Presentation


The difference between a good and a bad presentation will reflect in your sales results. Delivering an effective presentation is vital for any sales person. But, how can this be done? Here at Trained to Sell, we have put together our top tips on what is necessary to give an effective presentation.

Know your audience

To plan, create and deliver an effective presentation, you must understand who you will be speaking to. What lifecycle stage are they at? What are their interests? What are their goals? What do they want from your presentation? Understanding your audience will allow you to define your goals for your presentation. That is, what do you want your presentation to achieve? By addressing this, you will be able to craft a relevant message that meets what your audience needs and wants.

Be flexible

To ensure you are giving an effective presentation, you need to make sure you are flexible. Being flexible in how you can deliver your speech allows you to feed off the audience and their responses. This is extremely important when it comes to engaging your audience. Whilst being flexible, you must ensure that your message is still logical and relevant. This will help you build credibility.

Use visuals

According to research, visuals are processed around 60,000 times faster in the brain than text. In order to engage your audience, use simple visuals throughout your presentation that aid your message. Your presentation will become more effective in ensuring your audience is engaged and that you get your message across.

Hook your audience

Hooking your audience at the start and throughout your presentation is crucial in engaging your audience from the moment you start. How you hook your audience is completely up to you and the message you want to deliver.

5 ways you can hook your audience:

  1. Start with a story and continue to use stories throughout your presentation. 63% of an audience will remember stories, only 5% will remember statistics.
  2. Ask your audience a rhetorical question
  3. Make a remarkable statement
  4. Ask your audience to draw on their own experiences. This is an easy way to get you audience to think and will create an interactive atmosphere, which is imperative to giving an effective presentation.
  5. Present a problem to your audience that needs a solution. Whether you answer the solution or get your audience to find the solution is completely up to you and your presentation structure.

Communication is key

It is crucial you use clear communication throughout your presentation. Using clear communication will not only add to your credibility, but will also allow you to persuade your audience in a much more effective manner. We have compiled a checklist that you can use to make sure you are using clear communication.

  • Strong eye contact with all members of the audience
  • Use a warm, sincere tone of voice
  • Use welcoming body language for example, do not cross your arms when you talk
  • Present with energy
  • Use conversational language to talk
  • Don’t speak too fast or too slow

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